The Profit - Dilascia Update

Photo - Facebook

Tonight on The Profit Marcus Lemonis is in Los Angeles, California with hopes of making a deal with Dilascia.  Dilascia is a clothing brand created by Patrick Dilascia that focuses on t-shirt designs.  Patrick has hired his sister Kelly as Chief Operating Officer and his brother Daniel as Chief Financial Officer at Dilascia. When Marcus evaluates the business, he sees inventory problems as well as problems with keeping track of sales numbers.

Let's take a look at some information related to Dilascia as well as what kind of deal was made on the show.




News and Links Related To The Company:

• Here is the Dilascia website and Facebook Page.
• It appears filming for the show happened around April 2016. (Link)
• Their website has a big banner touting The Profit Collection, which can be found here and has t-shirts ranging from $25-$35.  A lot of the shirts are related to Sweet Pete's from season 2 of The Profit.  Sweet Pete's seems to make it a lot of The Profit episodes.
• Here is Patrick Dilascia's personal Facebook page where he shares a lot of links for the upcoming episode.
• Patrick opened the shop in 2011 and it was called Par - LA.  Here are some Yelp reviews for Par - LA
• The contact us page on the Dilascia website currently has a Los Angeles address.
• Dilascia has their shirts for sale at Nordstrom(kids only) and Barney's New York (kids only).

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• The Deal - 200k for 50% of the business and they are equal partners, but Marcus Lemonis is 100% in charge.  Money will be used to pay vendors, product development and to build the women's division. When the deal was made, the equity for Marcus and Patrick went to 40% each with 10% going to Kelly and 10% going to Daniel.
• The storefront remains closed and as stated above, the address from the Dilascia website is in Los Angeles.
• The Dilascia website currently only has graphic tees in the women's section.  However, the website does say a new women's collection will be launching in spring 2017.
• UPDATE 7/2017 - Marcus said on Twitter that Patrick is no longer involved in Dilascia, but Patrick owns the wholesale portion of the business. (Link)
• UPDATE 8/2017 - Patrick Disascia launched a new brand called The Patrick Brand.  This appears to be separate from anything involving Marcus Lemonis. (Link)
• UPDATE 11/2017 - In an update show on The Profit, Marcus said he lost money on the deal by losing his $200,000 investment plus $36,000 for a lawsuit. 
• Marcus still owns www.dilascia.com and that now redirects to www.jetsettees.com which is a t-shirt business that was launched by Marcus.

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.