The Profit - Diaper Dude Update

Tonight on The Profit, Marcus Lemonis is in Los Angeles, California hoping to make a deal with Diaper Dude. Diaper Dude is company owned by Chris Pegula that makes bags designed for dads.  The business was started 15 years ago and has generated millions in sales, but things are starting to go downhill and Chris has lost faith in his skills and his product.

Let's take a look at some information related to Diaper Dude as well as what kind of deal was made on the show.


News and Links Related To The Company:

• Here is the Diaper Dude website, and currently all of the diaper bags are listed as out of stock.  There are also a lot of 404 (page not found) errors on the site.
• Here is the Diaper Dude Facebook page which has over 17,000 likes, but hasn't posted much recently. 
• Over the 15 years of business, Diaper Dude has been in all types of retailers such as Nordstrom, Buy Buy Baby, Babies R Us, Walmart, etc. (Link)
• Diaper Dude does have some items for sale on Amazon.  Here is the sport bag.
• Owner Chris Pegula also is the author of two books, From Dude to Dad: The Diaper Dude Guide To Pregnancy and Diaper Dude: The Ultimate Dad's Guide to Surviving the First Two Years.
• Here is the LinkedIn profile for owner Chris Pegula. (Link)

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• The Deal - $200k for 60% of the business to increase working capital, build inventory, and marketing.
• The Diaper Dude website and Facebook page now redirect to The No Bull Movement pages.
• Here is the website for The No Bull Movement and the Facebook Page.
• There are no products for sale on the website, but it says No Bull merchandise is coming soon.
• Chris is listed as a Chief Outreach Officer + Secretary on the site.  His description states he "will bring his design background to align with product that will support the cause of the The No Bull Movement"
• There is a No Bull Project website that sells bags, but doesn't have any relation to Marcus and Chris.
• There is also a No Bull Movement website which is based out of Australia and doesn't have any relation to Marcus and Chris.  The URL of this is nobullmovement.com while Marcus's site is thenobullmovement.com
• Gander Outdoors which was on the episode as the company Chris was pitching to is also owned by Marcus Lemonis.

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