The Profit - Santa's Toys Update

Tonight on The Profit, Marcus Lemonis is in Santa Claus, Indiana hoping to make a deal with Santa's Toys. Santa's Toys is a specialty toy store owned by Mark and Heidi Schmidt.  While Marcus is there, he discovers that Santa's Toys has bad inventory and a horrible customer experience.


Let's take a look at some information related to Santa's Toys as well as what kind of deal was made on the show.




News and Links Related To The Company:

• Here is the Santa's Toys website and Facebook Page.
• In describing their "specialty toys" on their website, Santa's Toys says, "We are always concentrated on craftsmanship, quality, and most of all fun! If you're in the market for timeless toys you won't find anywhere else, you're in the right place."
• Santa Claus is a town in Indiana with a population of about 2,500.  The town has many Christmas-themed attractions such as: Santa's Candy Castle, Santa Claus Museum, Holiday World & Splashin' Safari, Frosty's Fun Center, Christmas Lake Golf Course, Santa's Stables, and Santa's Lodge and Lake Rudolph Campground & RV Resort. (Link)
• According to their Facebook page, Santa's Toys closed at the end of September for renovations and reopened November 9th with a special ribbon cutting ceremony.
• There aren't too many reviews for Santa's Toys on Tripadvisor and Yelp, but they are mostly positive.

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• The Deal - $75,000 - half will go into the physical store and half will go into the online store.  Mark and Heidi will still keep 100% of the store and Marcus would own 50% of the online business.
• Santastoys.net now redirects to Santastoys.com.
• As stated above, the store reopened November 9th instead of a later date when they were more prepared.
• Precise Graphix (season 3 of The Profit) did the redesign of the interior. (Link)

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page, and also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.