The Profit - Skinny Latina Update

Tonight on The Profit, Marcus Lemonis is in Daytona Beach, Florida to make a deal with Skinny Latina.  Skinny Latina is a food company specializing in marinated sauces that is owned by Ana Quincoces.  Skinny Latina has been around for about six years and has a regional base in Florida.  Marcus needs to determine if Skinny Latina is a real business or more of a side hustle.  While Marcus is there, he finds that Ana doesn't know her numbers as well as she should and that there are branding issues.


Let's take a look at some information related to Skinny Latina as well as what kind of deal was made on the show.





News and Links Related To The Company:

• Here is a 7-minute preview video of the episode from the CNBC YouTube page.
• The Skinny Latina sauces are available on Ana Quincoces' website AnaQ.com.  Ana also promotes them on her personal Facebook page.  There is no dedicated Skinny Latina website or Facebook page.
• There is a hot sauce, 2 BBQ sauces, and a marinade & cooking sauce which come in 4-packs and are priced $26 to $28.
• The marinade is available on Amazon, but a single bottle is currently $18.99.
• Skinny Latina owner Ana Quincoces appeared on Bravo's Real Housewives of Miami.
• The logo for Skinny Latina was compared to the logo of Skinnygirl which is also owned by Real Housewives cast member Bethenny Frankel.  Marcus has supposedly dated Bethenny Frankel in the past. (Link)
• Ana Quincoces also appeared on season 12 of Food Network Star. (Link)
• Ana Quincoces has written multiple cookbooks which are available on Amazon.
• Ana was asking her fans for input on the new labeling for Skinny Latina while the episode was being filmed. (Link)
• Ana joked about people not knowing their numbers on The Profit during last week's episode. (Link)

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• Marcus said he would invest in Ana's business if she could get other people to invest. Marcus wanted to see Ana give an investor presentation with a business plan that would convince others to invest.
• The Deal - $75,000 for 15% with the option to invest $125,000 for 25% of the business.  Marcus would be able to decide how much to invest after a period of time based on how the business was growing.  There was also another investor who agreed to the same terms as Marcus. 
• The sauces and marinades that are for sale on the AnaQ website all have the new labels designed on the show.
• Update 2/20 - Skinny Latina sauces and marinades are now available at Publix super markets. (Link)
• UPDATE 3/21 - Skinny Latina sauces and marinades are being sold at Walmart stores. (Link)
• UPDATE 5/21- In May 2021, Ana Quincoces announced she will be opening a Skinny Latina restaurant with Marcus Lemonis.  The restaurant will be called Skinny Latina Kitchen and Market and will be located in Miami.  Ana says "the dream of bringing delicious healthy Latin cuisine in a fast casual space in our hometown will now be a reality." (Link)

*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page. Also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.