The Profit - LumillaMingus (Lumilla) Update

Tonight on The Profit, Marcus Lemonis is in Los, Angeles, California to make a deal with LumillaMingus.  LumillaMingus is a company owned bye Lulu Eschelman specializing in leather handbags.  The handbags are a quality product, but they are a bit bland and overpriced.  Marcus needs to convince Lulu to get more creative with her designs and help her become a better businessperson.  He also wants to stabilize her supply chain and increase the perceived value of her product.


Let's take a look at some information related to LumillaMingus as well as what kind of deal was made on the show.




News and Links Related To The Company:

• Here is a 10-minute preview video of the episode from the CNBC website. 
• Here is the LumillaMingus (Lumilla) website and Facebook page.
• The website was updated shortly before the episode aired and the Facebook page is promoting a lot of "coming soon" handbags.
• Their old URL LumillaMingus.com redirects to ShopLumilla.com.
• This all looks like LumillaMingus will be rebranding as Lumilla during the episode.
• The handbags on the website sell at prices ranging from $195 to $395 and are all listed as "coming soon."  Straps are listed at $125.
• LumillaMingus started selling jewelry in February 2019  and apparel in October 2019.
• Here is Scott Eschelman's LinkedIn, which has his specialties listed as, "Operating businesses, Buying/selling businesses, raising capital, strategic planning, structure and organizational planning skills, and international trade."

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• The Deal - $115,000 for 50% of the business. The money would be used to create a new product line and Marcus would be changing the name of the business.
• As stated above LumillaMingus was renamed to just Lumilla.
• All the bags on the website still say "Coming Soon", so bags are not available for purchase at the time of the episode airing.  The prices go up to $680 for a bag.

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